Smartphones


VAIO Launches Phone A: Snapdragon 617, 3 GB RAM, 5.5” FHD, Android

VAIO Launches Phone A: Snapdragon 617, 3 GB RAM, 5.5” FHD, Android

VAIO has launched its new Google Android-based smartphone in Japan. The VAIO Phone A handset uses the same hardware platform as the company’s VAIO Phone Biz launched last year, but uses Google’s more popular operating system. VAIO is selling the Cortex-A53 based mid-range phone for less than $250, which is very low for a phone made of machined aluminum.

VAIO, the former PC division of Sony and now an independent PC vendor from Japan, entered the smartphone market with its VAIO Phone Biz handset about a year ago targeting primarily business users. Since VAIO’s PCs run Windows 10, it was logical for the company to launch a Windows 10 Mobile-based handset supporting the Continuum technology and all the features that Microsoft’s platform has to offer. Apart from the OS, the key selling point of the VAIO Phone Biz was its aluminum unibody, which promised to be very durable. VAIO has never commented on just how well the Phone Biz has sold over its lifetime, but a year after the release of the product VAIO is re-launching it with Google Android.

Just like VAIO’s first smartphone, the Phone A (VPA 0511 S) is powered by the Qualcomm Snapdragon 617 system-on-chip (eight ARM Cortex-A53 cores clocked at 1.50 GHz, Adreno 405 graphics core) and features a 5.5” FHD display. The handset comes equipped with 3 GB of LPDDR3 memory, 16 GB of NAND flash storage (and a microSD card slot for expansion), 13 MP rear and 5 MP front cameras, 802.11a/b/g/n/ac Wi-Fi, Bluetooth 4.0, a micro USB 2.0 connector, various sensors, a 2800 mAh battery, and so on. Just like its Windows 10-based brother, the new unit also supports two SIM cards (a nano SIM and a micro SIM) and is compatible with 3G/LTE bands 1, 3, 6, 8, 11, 19 and 21 with carrier aggregation (so, not suitable for the U.S.). Finally, the weight and thickness of the product remained the same as before: 8.3 mm and 167 grams.

Despite the fact that the Snapdragon 617 is supported by Android 7, VAIO ships its Phone A with vanilla Android 6.0. It is unknown whether the company plans to update the OS eventually, but right now, the handset looks a bit outdated in terms of both hardware and software.

Computers and phones supplied by VAIO are developed by the company’s engineers and are made by various contract manufacturers. Meanwhile, the final quality checks and assembly of the hardware is performed at the Nagano Technology Site (Azumino City, Nagano Prefecture), the former hub of Sony’s PC operations. Due to that and materials used, VAIO has a reason to claim that its products feature a higher quality than competing offerings from its rivals, which is especially true when it comes to inexpensive Android handsets.

The VAIO Phone A is now available from the company’s online store exclusively in Japan; though like the Phone Biz, this phone is likely to show make its way to foreign third-party retailers as well. The company charges ¥26,784 ($237) per unit, which is uncommonly cheap for a smartphone featuring a durable, machined aluminum unibody, even taking the hardware and software into consideration. On the other hand, given the cutthroat competition on the Android market, a low price point is a way to drive sales.

Sources: VAIO, K-Tai Watch.

Related Reading:

VAIO Launches Phone A: Snapdragon 617, 3 GB RAM, 5.5” FHD, Android

VAIO Launches Phone A: Snapdragon 617, 3 GB RAM, 5.5” FHD, Android

VAIO has launched its new Google Android-based smartphone in Japan. The VAIO Phone A handset uses the same hardware platform as the company’s VAIO Phone Biz launched last year, but uses Google’s more popular operating system. VAIO is selling the Cortex-A53 based mid-range phone for less than $250, which is very low for a phone made of machined aluminum.

VAIO, the former PC division of Sony and now an independent PC vendor from Japan, entered the smartphone market with its VAIO Phone Biz handset about a year ago targeting primarily business users. Since VAIO’s PCs run Windows 10, it was logical for the company to launch a Windows 10 Mobile-based handset supporting the Continuum technology and all the features that Microsoft’s platform has to offer. Apart from the OS, the key selling point of the VAIO Phone Biz was its aluminum unibody, which promised to be very durable. VAIO has never commented on just how well the Phone Biz has sold over its lifetime, but a year after the release of the product VAIO is re-launching it with Google Android.

Just like VAIO’s first smartphone, the Phone A (VPA 0511 S) is powered by the Qualcomm Snapdragon 617 system-on-chip (eight ARM Cortex-A53 cores clocked at 1.50 GHz, Adreno 405 graphics core) and features a 5.5” FHD display. The handset comes equipped with 3 GB of LPDDR3 memory, 16 GB of NAND flash storage (and a microSD card slot for expansion), 13 MP rear and 5 MP front cameras, 802.11a/b/g/n/ac Wi-Fi, Bluetooth 4.0, a micro USB 2.0 connector, various sensors, a 2800 mAh battery, and so on. Just like its Windows 10-based brother, the new unit also supports two SIM cards (a nano SIM and a micro SIM) and is compatible with 3G/LTE bands 1, 3, 6, 8, 11, 19 and 21 with carrier aggregation (so, not suitable for the U.S.). Finally, the weight and thickness of the product remained the same as before: 8.3 mm and 167 grams.

Despite the fact that the Snapdragon 617 is supported by Android 7, VAIO ships its Phone A with vanilla Android 6.0. It is unknown whether the company plans to update the OS eventually, but right now, the handset looks a bit outdated in terms of both hardware and software.

Computers and phones supplied by VAIO are developed by the company’s engineers and are made by various contract manufacturers. Meanwhile, the final quality checks and assembly of the hardware is performed at the Nagano Technology Site (Azumino City, Nagano Prefecture), the former hub of Sony’s PC operations. Due to that and materials used, VAIO has a reason to claim that its products feature a higher quality than competing offerings from its rivals, which is especially true when it comes to inexpensive Android handsets.

The VAIO Phone A is now available from the company’s online store exclusively in Japan; though like the Phone Biz, this phone is likely to show make its way to foreign third-party retailers as well. The company charges ¥26,784 ($237) per unit, which is uncommonly cheap for a smartphone featuring a durable, machined aluminum unibody, even taking the hardware and software into consideration. On the other hand, given the cutthroat competition on the Android market, a low price point is a way to drive sales.

Sources: VAIO, K-Tai Watch.

Related Reading:

Apple Announces Q2 FY 2017 Earnings

Apple Announces Q2 FY 2017 Earnings

This afternoon, Apple announced their earnings for the second quarter of their 2017 fiscal year. Revenue was up 5% year-over-year to $52.896 billion. Operating income for the quarter was up 6.6% to $14.097 billion, and net income was up just under 5% to $11.029 billion. This resulted in diluted earnings per share of $2.10.

Apple is also announcing they are expanding their capital return program, and the board has increased the capital return to shareholders another $50 billion, making the total program worth $300 billion in dividends and share repurchases by the time it wraps up in March 2019.

Apple Q2 2017 Financial Results (GAAP)
  Q2’2017 Q1’2017 Q2’2016
Revenue (in Billions USD) $52.896 $78.351 $50.557
Gross Margin (in Billions USD) $20.591 $30.176 $19.921
Operating Income (in Billions USD) $14.097 $23.359 $13.987
Net Income (in Billions USD) $11.029 $17.891 $10.516
Margins 38.9% 38.5% 39.4%
Earnings per Share (in USD) $2.10 $3.36 $1.90

iPhone is still far and away the biggest part of Apple, but sales for this quarter were relatively flat compared to the same period a year ago. For the quarter, Apple sold 50.763 million iPhones, down 1% from a year ago, but with higher average selling prices, revenue was up 1% to $33.249 billion for the quarter. Of course, last quarter was the iPhone refresh, and they sold 78.29 million iPhones last quarter, so the business isn’t exactly doing poorly, but iPhone is the device that has transformed Apple, so we’ll have to see how sales go over this calendar year.

Mac sales were strong though, considering the PC market. Mac had an increase in device sales of 4%, to 4.199 million units. With a new Mac Pro refresh, this is perhaps not as strong as expected, but revenue for the unit was up 14% to $5.844 billion, so they are making more per Mac sale.

Services seem to be the next big growth area for Apple, and with an install base of iPhones as high as it is, this is arguably a good way to capitalize on that base. Apple’s services segment, which includes revenue for digital content, AppleCare Apple Pay, licensing, and other services, had revenue growth of 18% to $7.041 billion. The difference with services compared to iPhone sales is that there isn’t the massive swing quarter to quarter either, with services only dropping 2% from Q1, compared to iPhone which dropped 39% from the holiday quarter.

The iPad continues its drop, and nothing Apple has done yet seems to have had any impact on this trend. iPad was down 12% in revenue year-over-year to $3.889 billion, and of course that’s still a huge amount of revenue, but when it has to compete against the iPhone it seems poorer than it is. In terms of device sales, Apple sold 8.922 million iPads this quarter, down 13% from a year ago where they sold 10.251 million.

Apple Q2 2017 Device Sales (thousands)
  Q2’2017 Q1’2017 Q2’2016 Seq Change Year/Year Change
iPhone 50,763 78,290 51,983 -35% -1%
iPad 8,922 13,081 10,251 -32% -13%
Mac 4,199 5,374 4,034 -22% +4%

Other products, which is where Apple puts Apple TV, Apple Watch, Beats, iPod, and accessories, actually had a solid quarter, with revenue up 31% to $2.873 billion. Apple never breaks down the individual parts of this though, which is understandable, but unfortunate.

Apple is forecasting revenue for Q3 to be between $43.5 and $45.5 billion, with a gross margin of 38% plus or minus 0.5%.

Source: Apple Investor Relations