Apple Adjusts iOS Device Storage Tiers and Prices

Today Apple made a number of announcements, including the year’s major update to the iPhone in the form of the iPhone 7, and the second generation Apple Watch, known as the Apple Watch Series 2. One of the smaller announcements of the day was a shake-up of the prices and storage tiers on iOS devices. To a large extent this addresses one of the major criticisms of Apple’s devices, which is that they’ve kept the base model at 16GB of internal storage for much longer than competing devices. I’ve compiled the changes that Apple has made to storage capacities and pricing across the iPhone and iPads lines in the charts below:

There are two parts to the changes made today. The first is that Apple has eliminated the 16GB storage tier on every device except for the iPhone SE. It would have been really great to see 16GB removed from the whole lineup, but I suspect that the iPhone SE’s margins are already lower than Apple would like. However, to keep the upgrade pricing in line with the other devices, the 64GB iPhone SE now only has a $50 premium over the 16GB model. On every other device, the 16GB storage tier has become 32GB, and 64GB has become 128GB, with prices being kept at the same point. 

The second change pertains to the iPad Pro devices, where the storage already started at 32GB and had upgrade tiers of 128GB and 256GB which each required an additional $150 on top of the starting price. With these Apple has maintained the same base price and storage tiers, but the upgrade price has dropped to $100 to bring it in line with the rest of Apple’s iOS devices.

While none of these changes are anything groundbreaking, it does address a longstanding problem with the iPhone and iPad. Even with cloud storage for music and other media, with new features like Live Photos and 4K video recording, the storage pressure on iOS devices has become much greater while storage capacities remained constant. Dropping prices on iPad storage upgrades also makes the larger capacity models more accessible, and bumping up capacities on the iPad Air 2 and iPad Mini 4 make them more useful as media devices.

Motorola Moto G4 Play: The Least Expensive G4

Today Motorola announced that they’re bringing an additional member of its Moto G4 family: the Moto G4 Play, to the United States. A refreshed third-generation Moto G (2015), it’s a lower-cost option to the Moto G4 and Moto G4 Plus. The phone has been on the market for a few months now, but previously was only available in developing markets like Brazil and India.

The Moto G4 Play shares many components with the Moto G (2015) it replaces. It has a Snapdragon 410 SoC that comes with four ARM Cortex-A53 CPUs running at up to 1.4GHz and an Adreno 306 GPU. There’s also 2GB of LPDDR3 RAM and 16GB of eMMC NAND storage that’s expandable via microSD card.

The 720p (1280×720) IPS LCD display is also unchanged from the older Moto G. At 5.0-inches, 
the Moto G4 Play’s display makes it the smaller, lighter option relative to the other Moto G4’s and their 5.5-inch screens.

All of the Moto G4s have a 5MP front-facing camera with f/2.2 aperture, but the rear cameras are all different. The Moto G4 Play comes with a modest 8MP camera with contrast autofocus. There’s no PDAF/laser AF, OIS, or dual-tone LED flash, but it does have automatic HDR.

Connectivity is also similar to the old Moto G, with support for 802.11b/g/n Wi-Fi only on the 2.4GHz band. The more expensive Moto G4s also work on the 5GHz band. The Moto G4 Play has Bluetooth 4.1 LE but, like the other G4s, no NFC. There’s still a microUSB port on the bottom edge too. All three Moto G4s have an integrated Qualcomm Category 4 LTE modem and use MicroSIM cards.

The Moto G4 Play gets a larger 2800 mAh battery—larger than the Moto G’s 2470 mAh cell and almost as large as the bigger G4s—which, together with the lower-power Snapdragon 410 SoC and smaller screen, should give it decent battery life.

Styling is similar but not identical to the other Moto G4s. It still has a removable plastic back cover for accessing the microSD and SIM slots, but access to the battery is verboten. Unlike the G4s and previous Moto Gs, which offer several color and style options via Moto Maker, the Moto G4 Play only comes in black or white, at least initially. One feature you will not find on the front of either the G4 Play or G4 is a fingerprint sensor; you’ll need to step up to the G4 Plus for biometric authentication.

The Moto G4 Play is available for pre-order in the US starting today at Amazon, B&H, and at motorola.com for $149.99. It will also be available at Best Buy when it officially launches on September 15. Verizon also plans to offer a prepaid version of the G4 Play soon, and Amazon is offering a special ad-supported version called the Moto G4 Play Prime Edition for $99.99.