Microsoft Details Improvements To The Windows Store For Users, Businesses, And Developers

The Windows store was a large area of focus during today’s Microsoft BUILD keynote. As Microsoft expands Windows across multiple platforms and devices, part of their strategy has been enabling developers to make universal applications that will run on all Windows 10 devices. It follows that a store to distribute these applications also exists across all those devices, and so the Windows Store will be a very important area of focus for Microsoft. 

For end users, one of the new capabilities that Microsoft is touting is the wide range of options for billing. According to Microsoft, they have the larger carrier billing network of any ecosystem, with 90 carriers supported worldwide. This is a very key feature for enabling purchases in areas of the world where it is uncommon for a user to have a credit card or access to online payment services like Google Wallet and PayPal. Microsoft is also making note of how applications downloaded from the Windows Store are easy to install and uninstall, and are free from the issues like files left after uninstallation that have plagued some Windows programs for years.

For businesses, Microsoft is allowing company system admins to highlight and distribute apps in the Windows Store to employees using Windows Phone devices. Support for payment methods that are unique to businesses such as purchase orders is also being enabled.

For developers, Microsoft is highlighting a number of new features. Carrier billing is again mentioned, as it allows for developers to target a greater market of people with paid applications. Microsoft is also updating their advertising SDK to support video advertisements and tracking app installs. Support for subscriptions that can be bought via in-app purchases is also being added for applications on the Windows Store.

One final point about the Windows Store that will benefit developers is the new ability to bring .NET and Win32 applications into the store. These applications will be run sandboxed to allow for the same ease of installation and use as current applications in the store, and Microsoft has partnered with Adobe to bring Photoshop Elements to the store as an example of how other developers can do this with their existing applications.

Microsoft Shows Off Continuum For Windows 10 Phones

Today Microsoft revealed a number of new features relating to their various platforms at their BUILD developer conference. One of the most interesting features shown was the Continuum feature of Windows 10 phones. Microsoft has previously shown off the ability for tablets to connect to larger screens and input peripherals to act as a computer, and they have now shown those same abilities working on a smartphone. This is possible because applications developed for Windows 10 will be universal applications that can scale from your phone, to your computer, to your television.

During the keynote a Windows 10 smartphone was shown connected to a large display via HDMI, as well as to a Bluetooth keyboard and mouse. This allowed the phone to essentially act as though it were a Windows 10 computer, with applications like PowerPoint and Excel scaling to use the same layout that you would see when running them on a normal desktop computer. This type of dynamic behavior extends from interface changes to input paradigm changes as well. Devices may change their preferred input mode or interface to suit the peripherals that are or are not attached to a device.

Continuum looks like it will be a very interesting feature. Users will have to wait some time to get their hands on it though, as it won’t be available in the preview release of Windows 10 that is scheduled to come out tomorrow. Microsoft has created a short video to explain a bit more about Continuum on Windows 10 phones and the potential use cases that they see for it, and I’ve embedded that video above.

A New Windows – Windows 10 Announced By Microsoft

It was only two years ago that Windows 8 was unleashed on the world. Microsoft tried to usher in an era of “Touch First” applications with a new look and feel for Windows. To say that Windows 8 was unsuccessful would be an understatemen…